About Us

Model showcasing luxury jewelry

Our Story

Our journey began not in a boardroom, but around kitchen tables and holiday gatherings, where custom pieces of jewelry—made with love and intention—sparked joy among our closest friends and family. For years, Charles, my brother-in-law, had quietly pursued his lifelong passion for gems and fine jewelry. With decades of experience sourcing rare stones and working alongside master craftsmen around the world, Charles developed an unmatched eye for quality and a deep respect for the art of jewelry making.

When he returned home after three years abroad, we decided it was time to take things further. What started as a shared hobby—designing one-of-a-kind pieces for our wives and loved ones—evolved into a vision for something greater. Together, we launched a company rooted in craftsmanship, meaning, and legacy.

We named our brand LevorEm as a way to honor the deeper meaning behind what we do. Drawn from Hebrew, the name combines Lev (heart), Or (light), and Em (mother)—coming together to loosely represent “the light of a mother’s heart.” To us, it’s a symbol of warmth, care, and enduring love—the same values that shape our approach to jewelry, family, and giving back.

Those values took on even more significance when we launched our first collection. In the aftermath of the October 7 attacks in Israel, we felt called to create something meaningful. That moment inspired the Star of David Diamond® Collection—a tribute to resilience, heritage, and the bonds that hold communities together.

Every diamond in the collection is cut with exceptional precision, sourced through Charles’ trusted network of elite cutters and artisans. These are more than beautiful stones—they’re crafted to carry purpose, pride, and the promise of giving back.

A portion of every sale supports charities aligned with causes we believe in—because this brand isn’t just about beauty, it’s about belonging. Our mission is to craft jewelry that connects people to the values of family, friendship, and community, while honoring the stories that shape us.
This is more than jewelry. It’s a symbol of what matters most.

Our Mission

Our mission is rooted in one word: Family. We are dedicated to crafting timeless jewelry that celebrates life’s most cherished moments—whether it’s a joyful gathering with close friends or a heartfelt holiday family meal. With every piece, we strive to bring elegance, meaning, and a touch of sparkle to the connections that matter most.

Giving Back with LevorEm – Charity Platform Coming Soon

At LevorEm, we believe that beauty and kindness go hand in hand. We’re excited to announce that we’re launching a new charity platform — giving our customers the chance to support important causes with every purchase. Stay tuned for more details as we unveil how your jewelry can help make a difference around the world.

Forever Forward

We take pride in our successes and focus on the future. We constantly look for new ways to push our Mission forward, leading the industry to greater heights by setting ambitious goals — and achieving them.

LevorEm Easy Returns Icon

Recycled Metals

Today, 96% of our gold and 97% of our silver is recycled. By 2025, 100% will be recycled or Fairmined.
Certification

Zero Waste

No single-use plastics by 2025. Zero waste in showrooms and offices by 2030.
LevorEm Free Shipping Badge

Circularity

Recycled materials. Timeless designs. Lifetime warranties. And trade-in programs that give your jewelry new life.
Buyback

Emission reductions

We have committed to setting near-term company-wide emission reductions.

Our Beginning

In 2004, Co-Founder and CEO Beth Gerstein couldn’t find a diamond engagement ring that was ethical, sustainable, and traceable. She wanted the sparkling symbol of her commitment to represent more than love: the perfect piece would also respect the planet and protect its future. On a mission to make the jewelry industry more sustainable and ethical, Beth — alongside Eric Grossberg — founded Brilliant Earth in 2005.
Award-winning designers in our San Francisco studio dream up each piece, considering every aspect of the distinct design. Then, artisans with masterful attention to detail bring our jewelry to life, so you can wear it forever.

See What Shines Through: Customer Stories

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

Salome Fashion Designer

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

Claire Divas Store customer

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

Lisa Resnick Store Manager
Scroll to Top